Question 1

What is FBA (Fulfillment by Amazon)?

Accepted Answer

FBA is Amazon's logistics service: goods are stored in Amazon warehouses which handle packaging, shipping and returns. It includes the Prime badge and next-day delivery. Amazon Locker delivery is also available for packages up to 42×35×32cm and 4.5kg.

Question 2

What is FBM (Fulfillment by Merchant)?

Accepted Answer

FBM means the seller handles shipping directly from their own warehouse. Benefits: no Amazon storage fees, goods remain at your premises, full control over packaging and branding, suitable for oversized or heavy products not manageable by FBA, no risk of Long Term Storage fees.

Question 3

Which logistics option is better, FBA or FBM?

Accepted Answer

FBA is better for increasing visibility (Prime badge, Buy Box) and automating all logistics including returns. FBM is better for low-turnover, oversized or special-requirement products, or for those who want to maintain control over packaging and branding without Amazon storage costs.

Logistics: FBA or FBM?

Fulfillment by Amazon (FBA)

Fulfillment by Merchant (FBM)